MGµç×ÓÓÎÏ·

Ïà¹ØÐÂÎÅ
³ÇÕò»¯ÔÙÆÆÌ⡪¡ªµÚÊ®Îå½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳·ÖÂÛ̳
Ðû²¼Ê±¼ä£º£º2013Äê12ÔÂ26ÈÕ 00:00

ÓÉMGµç×ÓÓÎÏ·EMBAѧλÏîÄ¿ÖÐÐijаìµÄ ¡°³ÇÕò»¯ÔÙÆÆÌ⡱ÂÛ̳ÓÚ2013Äê12ÔÂ21ÈÕÏÂÖçÔÚ±±¾©´óѧ¾ÙÐС£¡£¡£×÷ΪµÚÊ®Îå½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳·ÖÂÛ̳֮һ£¬£¬£¬±¾´ÎÂÛ̳ԼÇëMGµç×ÓÓÎϷѧÊõίԱ»áÖ÷ÈΡ¢¡¢¡¢Ó¦Óþ­¼ÃѧϵÖìÉÆÀû½ÌÊÚ£¬£¬£¬Öйú£¨º£ÄÏ£©Ë¢ÐÂÉú³¤Ñо¿Ôº³Ù¸£ÁÖÔº³¤£¬£¬£¬ËÄ´¨º£µ×À̲ÍÒû¹É·ÝÓÐÏÞ¹«Ë¾¶­Ê³¤ÕÅÓÂÏÈÉúµÈ¸÷½ç¼Î±ö£¬£¬£¬´Ó²î±ð½Ç¶È½ÒÏþÖ÷ÌâÑݽ²£¬£¬£¬ÅäºÏ̽Ë÷ͨ¹ýÍÆ¶¯³ÇÕò»¯Àú³ÌÔö½ø¶¼»áºÍ³ÇÕòµÄЭµ÷Éú³¤£¬£¬£¬ÊµÏÖÖйú¾­¼ÃÓëÉç»áµÄ¿É³ÖÐøÉú³¤Ö®Â·¡£¡£¡£

MGµç×ÓÓÎÏ·Ó¦Óþ­¼ÃѧϵÖìÉÆÀû½ÌÊÚÔÚÂÛ̳ÉÏ×öÖ÷ÌâÑݽ²£¬£¬£¬ÖìÉÆÀû½ÌÊÚÆ¾Ö¤ÖÐÑëÖ÷ÒªÎļþµÄָʾ£¬£¬£¬´Óºê¹Û×ÅÑÛ£¬£¬£¬Ö¸³ö³ÇÕò»¯ÎÊÌâÊǽâ¾öÈýÅ©ÎÊÌâ¡¢¡¢¡¢Ôö½øÕûÌåÉç»áÎȹÌÉú³¤µÄÒªº¦ËùÔÚ£¬£¬£¬¶ø³ÇÕò»¯µÄÖ÷ÒªÕϰ­ÊdzÇÏç¶þÔª½á¹¹¡£¡£¡£½ÓÏÂÀ´£¬£¬£¬Ëû´Ó»§¼®ÖƶÈ¡¢¡¢¡¢ÍÁµØÖƶÈ¡¢¡¢¡¢Éç»á°ü¹ÜÖÆ¶È¡¢¡¢¡¢²ÆË°ÌåÖÆºÍ³ÇÏçÖÎÀíÌåÖÆµÄˢкÍÉú³¤µÄ½Ç¶È£¬£¬£¬×¤×ãÖйú¹úÇ飬£¬£¬Îª³ÇÕò»¯Éú³¤Ä£Ê½Ö¸Ã÷ÎúÆ«Ïò¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

ÖìÉÆÀû½ÌÊÚÑݽ²

Ëæºó£¬£¬£¬Öйú£¨º£ÄÏ£©Ë¢ÐÂÉú³¤Ñо¿Ôº³Ù¸£ÁÖÔº³¤¶Ô³ÇÕò»¯ÎÊÌâ½ÒÏþÁ˶Àµ½µÄ¿´·¨¡£¡£¡£³ÙÔº³¤ÏÈÆÊÎöÁËÖйúΪʲô½«³ÇÕò»¯×÷Ϊ¹ú¼ÒÖ÷ÒªµÄÉú³¤Õ½ÂÔ£¬£¬£¬Ö¸³öÔÚˢпª·ÅµÄÒªº¦ÆÚ£¬£¬£¬³ÇÕò»¯²»µ«ÊÇÒ»¸ö¾­¼ÃÎÊÌ⣬£¬£¬¸üÊÇÒ»¸öÉç»áÎÊÌâ¡£¡£¡£ËûÉîÈëdz³öµØÐðÊöÁ˳ÇÕò»¯×ªÐÍ¡¢¡¢¡¢´óÖж¼»á³ÇÕò»¯Éú³¤Æ½ºâ£¬£¬£¬ÒÔ¼°³ÇÕò»¯ÔõÑù·¢¶¯³ÇÏçÒ»Ì廯µÈÎÊÌâ¡£¡£¡£×îºó£¬£¬£¬ËûºôÓõ£¬£¬£¬ÈÏ¿ÉÍÁµØµÄÎïȨ»¯£¬£¬£¬¸øÓèÅ©Ãñ¸ü¶à¹¤ÒµÈ¨²ÅÊÇÆÆÌâ³ÇÕò»¯µÄÒªº¦ËùÔÚ¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

³Ù¸£ÁÖÏÈÉúÑݽ²

ËÄ´¨º£µ×À̲ÍÒû¹É·ÝÓÐÏÞ¹«Ë¾¶­Ê³¤ÕÅÓÂÏÈÉú´ÓÇ××ÔÂÄÀú³ö·¢£¬£¬£¬ÒÔС¼û´ó£¬£¬£¬ÐðÊö³ÇÕò»¯Àú³ÌÖеÄÉç»áÎÊÌ⣬£¬£¬´ÓÆóÒµµÄ½Ç¶È̸ÂÛÔõÑùÔÚ³ÇÕò»¯Àú³ÌÖÐ׽סʱ»úÓ­ÄѶøÉÏ£¬£¬£¬ÒÔ¼°ÔõÑùÈÃÅ©Ãñ¹¤ÕæÕýµÄÈÚÈë¶¼»á£¬£¬£¬¶Ô³ÇÕò»¯Æðµ½ÍÆÐж¯Óᣡ£¡£×îºó£¬£¬£¬ÕÅÓÂÏÈÉúÌá³ö£¬£¬£¬¿É³ÖÐøÉú³¤µÄÄ¿µÄºÍ¹éËÞÊÇÀ´×Ô³ÇÏçµÄÔ±¹¤µÄ¾ÃÔ¶Éú³¤£¬£¬£¬ÒÔ×Ô¼ºµÄ·½Ê½Ú¹ÊÍÁ˿ɳÖÐøÉú³¤µÄÄÚÔÚ¡£¡£¡£ÕÅÓÂÏÈÉú٩٩¶øÌ¸£¬£¬£¬È¤»°Á¬Ö飬£¬£¬ÒýÀ´ÏÖ³¡µÄÕóÕóÕÆÉùÓ뻶Ц¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

ÕÅÓÂÏÈÉúÑݽ²

ËæºóµÄÔ²×ÀÌÖÂÛ¼ÌÐøÎ§ÈÆ¡°³ÇÕò»¯ÔÙÆÆÌ⡱Ö÷Ìâ¾ÙÐС£¡£¡£µ£µ±Ô²×ÀÖ÷³ÖµÄÊDzÆÑ¶´«Ã½¼¯ÍÅ¡¶µØ²ú¡·ÔÓÖ¾Ö÷±àÕÅÎĺÀ£¬£¬£¬¼ÓÈëÔ²×ÀÌÖÂ۵ļαöÓУº£ºMGµç×ÓÓÎÏ·Ó¦Óþ­¼Ãѧϵ³ÂÓñÓî½ÌÊÚ£¬£¬£¬MGµç×ÓÓÎÏ·¸±Ôº³¤¡¢¡¢¡¢EMBAÖÐÐÄÖ÷ÈÎÕÅ־ѧ½ÌÊÚ£¬£¬£¬ËÄ´¨º£µ×À̲ÍÒû¹É·ÝÓÐÏÞ¹«Ë¾¶­Ê³¤ÕÅÓÂÏÈÉú£¬£¬£¬°ëɽ°ëµº¼¯ÍŶ­Ê¸±×ܲÃÐìÄÜÁ¦Ð£ÓÑ¡£¡£¡£¶Ô»°¼Î±öÃÇ»®·Ö´Ó³ÇÕò»¯µÄ¿É³ÖÐøÉú³¤¡¢¡¢¡¢³ÇÕò»¯µÄÈËÎľ«ÉñµÈ¸÷¸ö½Ç¶È½ÒÏþÁ˾«²Ê¿´·¨¡£¡£¡£

³ÂÓñÓî½ÌÊÚÖ¸³ö£¬£¬£¬ÏÖÔÚ³ÇÕò»¯ÆÆÌâµÄÒªº¦ÊÇÕþ¸®Ö°ÄÜÒª¸úÉÏ£¬£¬£¬Õþ¸®ÒªÆ¾Ö¤Êг¡Çý¶¯ÏµÄÉú³ÝµÄÖØÐÂÂþÑܺͼ¯¾ÛΪËûÃÇÌṩËùÓеÄÒ»Çеı㵱£¬£¬£¬ÔÚÖÆ¶ÈÉÏÈ¥³ý½©»¯ºÍÕϰ­¡£¡£¡£ÕÅ־ѧ½ÌÊÚÔò´ÓÈËÎľ«ÉñµÄ½Ç¶È½â¶Á³ÇÕò»¯½¨É裬£¬£¬ËûÖ¸³ö³ÇÕò»¯¾ø²»ÊÇ»®µØÔì³Ç¡¢¡¢¡¢°á¼Ò°²¶Ù£¬£¬£¬³ÇÕò»¯ÐèÒª¸ß¶ÈµÄרҵ¾«Éñ¡¢¡¢¡¢¿ÆÑ§¾«ÉñºÍÈËÎľ«Éñ¡£¡£¡£ÕÅÓÂÏÈÉúÁ¬Ïµ×ÔÉíÆóÒµ¶Ô½ø³ÇÎñ¹¤Å©Ãñ¹¤µÄÖÎÀíÂÄÀú£¬£¬£¬¶Ô³ÇÕò»¯×ßÖÐС¶¼»áõè¾¶Õվɳ¬´ó¶¼»áõè¾¶Ìá³öÁ˽¨Òé¡£¡£¡£ÐìÄÜÁ¦Ð£ÓÑ´Ó·¿µØ²úÐÐÒµµÄÊӽǣ¬£¬£¬ÆÊÎöÁ˳ÇÕò»¯¶ÔÍÁµØÈ¡µÃºÍÊг¡×ª±äµÄÓ°Ïì¡£¡£¡£Ö÷³ÖÈ˺ͶԻ°¼Î±ö»¹¾ÍÒÑÍùÈýÊ®Äê³ÇÕò»¯ÓÐÄÄЩ¿É¹©½è¼øµÄÆð¾¢µÄÂÄÀú¡¢¡¢¡¢³ÇÕò»¯Àú³ÌÖж¼»áÉú³¤¶¯ÏòºÍÆ«ÏòºÍÍÁµØ³ÇÕò»¯¡¢¡¢¡¢ÀͶ¯Á¦³ÇÕò»¯¡¢¡¢¡¢¶¼»áµÄ³ÇÕò»¯ÔõÑùÁ¬ÏµÉú³¤Õö¿ªÁËÈÈÁÒÌÖÂÛ£¬£¬£¬¿ç½ç½»Á÷ÔÚ±±¾©´óѧÕâËùѧÊõµîÌü¤µ´³öÃæÄԵĻ𻨡£¡£¡£

×Ô2011Ä꣬£¬£¬ÂÊÏȾÙÐнÌѧˢÐÂÒÔÀ´£¬£¬£¬MGµç×ÓÓÎÏ·EMBAÒ»Ö±³Ð¼Ì¡°¸ñ¡±µÄÀíÄ£¬£¬¼á³Ö½ÌÓýµÄʵÖÊ£¬£¬£¬³Ð¼Ì¸ñÎïÖÂÖªµÄÑϽ÷ÖÎѧÀíÄî¡¢¡¢¡¢ÈÚ»ã¸ñ¹Åͨ½ñµÄÉîÖ¿ÎÄ»¯ÃØÎÅ¡¢¡¢¡¢¼ç¸º¸ñ¸ßÒâÔ¶µÄ¸ßÉÐÉç»áʹÃü¡£¡£¡£´Ë´ÎEMBAÖÐÐijаìµÄ¡°³ÇÕò»¯ÔÙÆÆÌ⡱·ÖÂÛ̳£¬£¬£¬²»µ«ÔÚÖÆ¶ÈˢкÍÕþ²ßÖÆ¶©·½Ãæ½â¶ÁÁ˳ÇÕò»¯µÄδÀ´Éú³¤£¬£¬£¬¸üÊÇ̽ÌÖÁ˳ÇÕò»¯ÔÚÈËÎĺ;«Éñ²ãÃæÉϵÄÉî²ãÒâÒ壬£¬£¬¿ªÆôÁËÏÖ³¡ÌýÖÚÒÔÖÂÕû¸öÉç»á¹ØÓÚ³ÇÕò»¯µÄÐÂ˼Ë÷¡£¡£¡£

EMBAÏîÄ¿¹©¸å

MGµç×ÓÓÎÏ·  °æÈ¨ËùÓР ¾©ICP±¸05065075ºÅ-1 ÁªÏµMGµç×ÓÓÎÏ·   ÕÐÆ¸ÐÅÏ¢ 
© 2011  Guanghua School of Management  Peking University
¡¾ÍøÕ¾µØÍ¼¡¿
³ÇÕò»¯ÔÙÆÆÌ⡪¡ªµÚÊ®Îå½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳·ÖÂÛ̳-MG