MGµç×ÓÓÎÏ·

Ïà¹ØÐÂÎÅ
ÒÔÐÂÀå¸ïÖØËÜо­¼Ã£¬£¬ÒÔÐÂÀå¸ï¿ªÆôÐÂʱ´ú¡ª¡ªµÚÊ®Îå½ì±±´óMGµç×ÓÓÎÏ·¡°Ð¾­¼Ã ÐÂÀå¸ï ÐÂʱ´ú¡±ÐÂÄêÂÛ̳ÀֳɾÙÐÐ
Ðû²¼Ê±¼ä£º£º£º2013Äê12ÔÂ25ÈÕ 00:00

2013Äê12ÔÂ21ÈÕ£¬£¬µÚÊ®Îå½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳ÔÚ±±¾©´óѧ°ÙÖÜÄêËêÄî¿ÎÌþÙÐС£¡£¡£¸÷½çÓë»á¼Î±öÎ§ÈÆ¡°Ð¾­¼Ã ÐÂÀå¸ï ÐÂʱ´ú¡±µÄÖ÷Ì⣬£¬ÉîÈë½â¶ÁÊ®°Ë½ìÈýÖÐÈ«»áË¢ÐÂÐÂÕþ£¬£¬ÌÖÂÛÄ¿½ñ¾­¼ÃÌ¬ÊÆ£¬£¬Ç°Õ°Î´À´¾­¼ÃÉç»áÉú³¤Í¼¾°¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

£¨³öϯµÚÊ®Îå½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳¼Î±ö£©

Ö÷ÂÛ̳Óɱ±¾©´óѧµ³Î¯¸±Êé¼ÇÓÚºè¾ýÖ÷³Ö¡£¡£¡£ÓÚºè¾ý¸±Êé¼Ç»ØÊ×ÁËMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳µÄÉú³¤ÀúÊ·£¬£¬½éÉÜÁ˱¾´ÎÐÂÄêÂÛ̳µÄʱ´úÅä¾°£º£º£ºÊ®°Ë½ìÈýÖÐÈ«»á¹ØÓÚÉˢеľöÒé³ǫ֮̈ºó£¬£¬ÆäÄ¿µÄÖ®¸ß£¬£¬¿ÌÒâÖ®´ó£¬£¬ÁýÕÖÃæÖ®¹ãʹµÃÖйúµÄË¢ÐÂÀú³Ì¾ÙÊÀÖõÄ¿¡£¡£¡£½Ó×ÅÒý³ö±¾½ìÐÂÄêÂÛ̳µÄÖ÷Ì⡰о­¼Ã ÐÂÀå¸ï ÐÂʱ´ú¡±£¬£¬½«ÆäÐðÊöΪÒÔÐÂÀå¸ïÖØËÜо­¼Ã£¬£¬ÒÔÐÂÀå¸ï¿ªÆôÐÂʱ´ú£¬£¬ÔÚеĽڵãÉÏ´òÔìо­¼Ã£¬£¬Ó­À´Î°´óµÄÀúÊ·ÐÔÀå¸ï¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

£¨±±¾©´óѧµ³Î¯¸±Êé¼ÇÓÚºè¾ý£©

ʮһ½ìÌìÏÂÕþЭ¸±Ö÷ϯÕÅ÷ӱ½ÒÏþ¿ªÄ»Ö´Ç¡£¡£¡£ÕÅ÷ӱ¸±Ö÷ϯÊ×ÏȶÔMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳¾ÙÐÐÁË¸ß¶ÈÆÀ¼Û£¬£¬¶ÔÊ®°Ë½ìÈýÖÐÈ«»áÔÚÕ½ÂÔˢС¢¡¢ÓÅÏÈ˳Ðò¡¢¡¢ÊÂÇé»úÖÆµÈ·½ÃæµÄÉˢоÙÐÐÁ˵ãÌâ¡£¡£¡£ÕÅ÷ӱ´ÓÊг¡µÄ×ÊÔ´ÉèÖÃЧÂÊ£¬£¬Êг¡¾­¼ÃÖеÄÕþ¸®×÷Ϊ£¬£¬¹«ÕýÊг¡ÇéÐεĽ¨ÉèÒÔ¼°Õþ¼¨ÉóºËϵͳÍêÉÆµÈ·½ÃæÐðÊöÁËÊ®°Ë½ìÈýÖÐÈ«»áµÄÖ÷ÒªÁ¢Ò죬£¬²¢×îÖÕÇ¿µ÷ÂäʵÓëÐж¯µÄÖ÷ÒªÐÔ¡£¡£¡£ÕÅ÷ӱÒÔΪ£¬£¬Ê®°Ë½ìÈýÖÐÈ«»á¶Ô¸÷Ïîˢв½·¥µÄϵͳ¡¢¡¢ÕûÌå¡¢¡¢Ð­µ÷ÍÆ½ø£¬£¬½«ÎªÑ§½çÌṩԽ·¢¸»ºñµÄÑо¿°¸Àý£¬£¬ÆÚ´ýMGµç×ÓÓÎÏ·½ô¸úÇ°ÑØ¿ÎÌ⣬£¬×ö³ö¾ßÓÐMGµç×ÓÓÎÏ·Æ·ÅÆµÄ³É¼¨¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

£¨Ê®Ò»½ìÌìÏÂÕþЭ¸±Ö÷ϯÕÅ÷ӱ£©

Ö®ºó£¬£¬MGµç×ÓÓÎÏ·ÐÅÓÃÔº³¤À÷ÒÔÄþ½ÌÊÚ¡¢¡¢ÖйúÉç»á¿ÆÑ§Ôº¸±Ôº³¤ÀîÑï¡¢¡¢±±¾©´óѧ³£Îñ¸±Ð£³¤ÁõΰÏȺóΪ±¾ÂÛ̳×öÁËÖ÷ÌâÑݽ²¡£¡£¡£

À÷ÒÔÄþ½ÌÊÚµÄÑݽ²Ö÷ÌâÊÇ¡°Éç»áЭµ÷Ó¯ÀûÊÇ×î´óµÄÖÆ¶ÈÓ¯Àû¡±£¬£¬À÷ÒÔÄþ½ÌÊÚ´ÓÖеÈÊÕÈëÏÝÚå³ö·¢£¬£¬Ö¸³öÆäËû¹ú¼ÒÏÝÈëÖеÈÊÕÈëÏÝÚåµÄÖ÷ÒªÔ­ÒòÉç»á·´ÃæÐ³£¬£¬Ìá³öÁËÉç»áЭµ÷Ó¯ÀûÊÇÍÆ¶¯Éú³¤µÄÖ÷ÒªÒòËØ¡£¡£¡£½ø¶ø£¬£¬À÷ÒÔÄþ½ÌÊÚͨ¹ý¶ÔÊ®°Ë½ìÈýÖÐÈ«»áÖеĽâ¶Á£¬£¬ÐðÊöÁËÉç»áЭµ÷Ó¯ÀûÕýÔÚÖð²½Í¹ÏÔ³öÀ´¡£¡£¡£Ò»·½Ã棬£¬Í¨¹ýʩչÊг¡ÔÚ×ÊÔ´ÉèÖÃÖеľöÒéÐÔ×÷Ó㬣¬×ðÖØÊг¡¹«Õý£¬£¬×ðÖØ¹©Çó¼ÍÂÉ£¬£¬±¬·¢Éç»áЭµ÷£»£»£»ÁíÒ»·½Ã棬£¬Í¨¹ý»ìÏýËùÓÐÖÆµÄÉú³¤£¬£¬Á¬Ïµ¹«ÓÐÖÆ¾­¼ÃºÍ·Ç¹«ÓÐÖÆ¾­¼ÃµÄÓŵ㣬£¬×ðÖØ°üÀ¨ÆóÒµÔ±¹¤ÔÚÄÚµÄÖÖÖÖÀûÒæÏà¹ØÕߵįð¾¢ÐÔ£¬£¬Ò²ÊDZ¬·¢Éç»áЭµ÷µÄÖ÷Òª»úÖÆ¡£¡£¡£×îºó£¬£¬À÷ÒÔÄþ½ÌÊÚͨ¹ý¶ÔÉú³¤¾­¼ÃѧµÄ¸ß¶È¸ÅÀ¨£¬£¬Ö¸³ö¡°¾ÍÒµÊÇ¿¿¾ÍÒµÀ©´óµÄ£¬£¬¸»×ãÊÇ¿¿¸»×ã·¢¶¯µÄ£¬£¬²ýÊ¢ÊÇ¿¿²ýÊ¢Ö§³ÖµÄ£¬£¬Ð­µ÷ÊÇ¿¿Ð­µ÷»ýÀ۵ġ±£¬£¬Ê®°Ë½ìÈýÖÐÈ«»áµÄ¾öÒéÔÚÊͷŸü¶àµÄÉç»áЭµ÷Ó¯Àû¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

(MGµç×ÓÓÎÏ·ÐÅÓÃÔº³¤À÷ÒÔÄþ½ÌÊÚ£©

ÖйúÉç»á¿ÆÑ§Ôº¸±Ôº³¤ÀîÑï¹ØÓÚÊ®°Ë½ìÈýÖÐÈ«»áÖеĽðÈÚˢкͲÆÎñˢоÙÐÐÁËÉîÈë½â¶Á£¬£¬ÐðÊöÁ˽ðÈÚµÄʵÖÊÊÇÉèÖÃ×ÊÔ´£¬£¬Õ¹ÍûδÀ´½ðÈںͲÆÎñË¢ÐÂÇ÷ÊÆ¡£¡£¡£ÀîÑ︱Ժ³¤ÒÔΪ½ðÈÚË¢ÐÂÖØµã°üÀ¨ÀûÂÊÊг¡»¯£¬£¬ÔöÌíºã¾Ã×ʽðºÍ¹ÉȨÐÔÈÚ×Ê£¬£¬ÍêÉÆ²Ý¸ù¾­¼ÃµÄ½ðÈÚ·þÎñ£¬£¬½¨ÉèÊг¡»¯µÄ·çÏÕÖÎÀí»úÖÆ£¬£¬¼ÌÐø½¨É迪·ÅÐ͹ú¼Ò£¬£¬Ð­µ÷½ðÈÚî¿ÏµÏµÍ³µÈÁù¸ö²¿·Ö¡£¡£¡£¹ØÓÚ²ÆÎñˢУ¬£¬ÀîÑ︱Ժ³¤´ÓÔ¤Ëã¡¢¡¢Ë°ÊպͲÆÎñÌåÖÆÈý¸ö·½Ã棬£¬¾ÍÍêÉÆ²ÆÎñË¢ÐÂÌá³öÁËÖî¶àÕæÖª×Æ¼û¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

£¨ÖйúÉç»á¿ÆÑ§Ôº¸±Ôº³¤ÀîÑ

±±¾©´óѧ³£Îñ¸±Ð£³¤ÁõΰÒÔÌáÒªêüÁ죬£¬´Óºê¹Ûµ½Î¢¹Û£¬£¬´Ó×ÜÁ¿µ½½á¹¹£¬£¬´ÓÀúÊ·µ½ÏÖÔÚ£¬£¬´Óº£ÄÚµ½ÍâÑ󣬣¬¶ÔÄ¿½ñÖйú¾­¼ÃÖб£´æµÄ»úÔµ¡¢¡¢ÌôÕ½¡¢¡¢Ê§ºâ¡¢¡¢¶¯ÒòÓë³ö·¾ÙÐÐÁËÉîÈëdz³öµÄÆÊÎö¡£¡£¡£Áõΰ¸±Ð£³¤ÒÔΪ£¬£¬Öйú¾­¼ÃÓÐןܴóµÄÉú³¤»úÔµ£¬£¬µ«Ò²ÃæÁÙ׏©Ó¦Ìõ¼þºÍÐèÇóÌõ¼þÁ½·½ÃæµÄÌôÕ½£¬£¬ÔÚºê¹Û¾­¼ÃÉϱ£´æ×ŽṹÐÔʧºâ¡£¡£¡£Áõΰǿµ÷ÔÚеÄÀúÊ·Æðµã£¬£¬ÃæÁÙ»úÔµÓëÌôÕ½£¬£¬ÖÜÈ«ÍÆ½øÖйúˢУ¬£¬Ö»Óп¿Á¢ÒìÒ»Ìõ³ö·¡£¡£¡£ÐèҪͨ¹ýÊÖÒÕÁ¢ÒìÓ¦¶Ô½á¹¹Ê§ºâÎÊÌ⣬£¬Í¨¹ýÖÆ¶ÈÁ¢Òìµ÷¶¯Öǻ۲ÅÖÇ£¬£¬¶øÊ®°Ë½ìÈýÖÐÈ«»áÔòͨ¹ýÃ÷È·ÖÖÖÖ¹ØÏµ£¬£¬ÎªÖƶÈÁ¢ÒìºÍÁ¢ÒìÖ¸Ã÷ÎúʹÃüºÍÆ«Ïò¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

£¨±±¾©´óѧ³£Îñ¸±Ð£³¤Áõࣩ

ÔÚËæºóµÄá¯Áë¶Ô»°»·½ÚÖУ¬£¬Î§ÈÆ×ÅÂÛ̳Ö÷Ì⡰о­¼Ã ÐÂÀå¸ï ÐÂʱ´ú¡±£¬£¬Öйúƽ°²°ü¹Ü¼¯ÍŹɷÝÓÐÏÞ¹«Ë¾×Ü˾ÀíÈλ㴨¡¢¡¢±±¾©´óѧ·¨Ñ§Ôº½ÌÊÚÖìËÕÁ¦¡¢¡¢Éñ»ª¼¯ÍÅ×Ü˾ÀíÕÅÓñ׿¡¢¡¢ÀîÄþÓÐÏÞ¹«Ë¾¶­Ê³¤ÀîÄþ¡¢¡¢MGµç×ÓÓÎÏ·½ÌÊÚ½ðÀî¡¢¡¢MGµç×ÓÓÎÏ·Ôº³¤²Ìºé±õÁùλ¼Î±ö¾ÙÐÐÁËÉîÈëµÄ½»Á÷ºÍ¾«²ÊµÄ¶Ô»°£¬£¬ÏÖ³¡¹ÛÖÚͨ¹ý΢ОÙÐл¥¶¯£¬£¬Ïò¼Î±öÌáÎÊ¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

£¨á¯Áë¶Ô»°¡¢¡¢¼¤µ´Í·ÄÔMGµç×ÓÓÎÏ·£©

Ê×ÏÈ£¬£¬Áùλ¼Î±öÆÊÎöÁ˸÷×ÔÁìÓòµÄÐÂÀå¸ïÓëÐÂÇ÷ÊÆ¡£¡£¡£Èλ㴨×Ü˾ÀíÆÊÎöÁ˾ͽðÈÚÊг¡»¯ºÍ»¥ÁªÍø¹ØÓڹŰå½ðÈÚµÄÌôÕ½£»£»£»ÖìËÕÁ¦½ÌÊÚÐðÊöÁËתÐÍÉç»áµÄÖØ´óÇéÐζԷ¨Ñ§ÀíÂÛºÍʵ¼ùÌá³öÁ˸ü´óµÄÌôÕ½£»£»£»ÕÅÓñ׿×Ü˾ÀíÒÔÉñ»ª¼¯ÍÅΪÀý£¬£¬ÊáÀíÁËÄÜԴʹÓÃÓëÉú̬ÇéÐεĹØÏµ¸ÄÉÆ£»£»£»ÀîÄþ¶­Ê³¤ÆÊÎöÁ˶ÔÌåÓýÓÃÆ·¹¤ÒµµÈÏà¹Ø¹¤ÒµµÄ¾ºÕùÃûÌÃÒÔ¼°ËùÃæÁÙµÄÌôÕ½£»£»£»½ðÀî½ÌÊھͽðÈÚµÄÉú³¤ÏÖ×´ºÍδÀ´¾ÙÐÐÁËÉîÈë̽Îö£»£»£»²Ìºé±õÔº³¤ÐðÊöÁ˵ط½Õþ¸®Ë¢ÐµÄÄ¿µÄºÍÔ¼Êø£¬£¬ÒÔ¼°ºê¹ÛÕþ²ßµÄδÀ´Ç÷ÊÆ¡£¡£¡£

Ëæºó£¬£¬Áùλ¼Î±ö¾ÍÕþ¸®ÓëÊг¡¹ØÏµ¡¢¡¢ÏÖ´úÆóÒµÖÆ¶È¡¢¡¢¹úÓÐÆóÒµÓëÃñÓªÆóÒµ¹«ÕýÉú³¤¡¢¡¢¡¢¡¢½ðÈÚϵͳÓëʵÌå¾­¼ÃÉú³¤µÈһϵÁÐÖ÷ÒªÎÊÌâ¸÷Ê㼺¼û£¬£¬È¤»°µü³ö¡£¡£¡£

×îºó£¬£¬µÚÊ®Îå½ì±±´óMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳ÔÚ¹ÛÖÚÈÈÁÒÕÆÉùÖÐÂäÏÂá¡Ä»¡£¡£¡£ÕýÈçÓÚºè¾ý½ÌÊÚÖÕ½á´ÇÖÐËùÑÔ£º£º£º¡°µ«·²ÂÛ̳£¬£¬×ÜÓÐÒâÓÌδ¾¡µÄ»°Ì⣬£¬×ÜÓÐÐí¶àÕæÖª×Æ¼ûÐèÒª½øÒ»²½ÐðÊö¡£¡£¡£Õâ¸öÐèÒªÎÒÃÇ×Ô¼ºÈ¥Ìå»á£¬£¬×Ô¼ºÈ¥×ÁÄ¥¡£¡£¡£¡£¡°µÚÊ®Îå½ìMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳ÕýÊÇҪͨ¹ý¸÷·½µÄÆð¾¢£¬£¬°ì³ÉÖÇÕß»ã¾Û¡¢¡¢Ãû¼ÒÔÆ¼¯¡¢¡¢¹²ÉÌ´ó¼Æ¡¢¡¢Í¬ÓªÉú³¤µÄƽ̨¡£¡£¡£ÎÒÃÇÏ£Íû£¬£¬Í¨¹ýMGµç×ÓÓÎÏ·Ò»ÄêÒ»½ìµÄMGµç×ÓÓÎÏ·ÐÂÄêÂÛ̳£¬£¬ÎªÖйú¾­¼ÃˢкÍÉç»áÉú³¤×¢Èë¸ü¶àµÄMGµç×ÓÓÎϷʵÁ¦¡£¡£¡£

MGµç×ÓÓÎÏ·(Öйú¼¯ÍÅ)¹Ù·½ÍøÕ¾

£¨ÂÛ̳ÏÖ³¡£¡£¡£©

¶ÔÍâ¹ØÏµ²¿¹©¸å

MGµç×ÓÓÎÏ·  °æÈ¨ËùÓР ¾©ICP±¸05065075ºÅ-1 ÁªÏµMGµç×ÓÓÎÏ·   ÕÐÆ¸ÐÅÏ¢ 
© 2011  Guanghua School of Management  Peking University
¡¾ÍøÕ¾µØÍ¼¡¿
ÒÔÐÂÀå¸ïÖØËÜо­¼Ã£¬£¬ÒÔÐÂÀå¸ï¿ªÆôÐÂʱ´ú¡ª¡ª